I can help you explore new ideas to create a stronger digital presence for your company or organization.
Get a New Perspective
I can help you explore new ideas to create a stronger digital presence for your company or organization.
I'm Marti. It's nice to meet you.
I'm definitely not a traditional online media consultant – although I do help my clients maximize their presence through social media, websites, publications, and merchandising, My specialty is introducing you to new ways of thinking about that digital ecosystem, and how those elements can work together to create a truly unique and cohesive brand.
I like to work on a project-by-project basis, so I'll never ask you for long-term commitments. I will simply make recommendations, create what you ask me to create, and offer support and training. Doing this ensures that you will always be in full control of your online presence.
What I Do.
Social Media & Website Auditing
You probably already have a website and social media accounts. But what else could you try to improve their effectiveness? Our first project together will probably be an audit of your current online materials. That review will allow me to make meaningful, impactful recommendations to increase your engagement with your customers. The results? A jargon-free, simple plan that you can implement on your own.
Turn Customers into Fans
It's no longer enough to simply create posts, videos, or keep your blog updated. Have you ever considered self-publishing a book to highlight your expertise? What about starting a YouTube channel? Or creating and selling great merchandise that your target audience will love? I can help you evaluate new areas that can quickly, and cost-effectively, separate you from your competitors.
Help You Integrate Generative AI
There is a lot of talk about integrating generative AI, but most businesses aren't sure where to start. I can help you identify where AI might make an impact and then recommend specific tools to fit your needs. And you won't have to worry about keeping up with the rapid changes in AI – I can do that for you. The goal? Showing you how to get the most out of this exciting new technology while allowing you to focus on what you do best. (Note: All the photos on this page, with the exception of my portraits, were created using AI.)
About Me.
Career
During my 30+ year corporate career, I have had the honor of working for some of the largest and most recognized companies in the world. Most recently, I was a Sr. Director of Product Management for SiriusXM. Previously, I was the the Creative Director for Travelocity.
In the past, while working for various agencies, I have built an extensive portfolio that includes work for Citi, Expedia, PWC, Envestnet, Fox Digital, the MGM Grand Hotel, and the Las Vegas Convention and Visitors Bureau.
Currently, I'm building a new company, Flairpoint Studios. Flairpoint specializes in supporting businesses and organizations promoting sustainable hunting and wildlife conservation.
Industry Recognition
My industry speaking engagements include featured sessions at SXSW, AdobeMax, TalkUX, and FinTech. I am the author of the book "UX Style Frameworks" (available on Amazon)
Certifications and Awards
My most recent certifications include MIT's Executive Program for Human-Computer Interaction and IDEO's Service Design and Design Thinking. My professional design awards include multiple Addy Awards including Best in Show, and the Printing Industries of America Award of Excellence.